Marketing Research Lab Support-EMBA Class of 1982
Over the past decade, the Marketing Behavioral Research Lab within the W. P. Carey School of Business has developed one of the most highly regarded and productive behavioral research labs in the country. With your support, the EMBA Class of 1982 can ensure that the lab will be able to continue this tradition of excellence. This lab serves as the home for cutting-edge research, publications in top academic journals, and serves organizations in strategy development. Conducting nearly 7,000 hours of research yearly, we are able to bring national acclaim to the W. P. Carey School of Business. This lab will enable faculty to study issues facing consumers such as poverty, biometrics, fan behavior, and healthcare.
Through your investment, our behavioral research lab will allow our award-winning faculty to ensure the lab is able to conduct important, relevant research of the future while advancing undergraduate research expertise, and continue to attract the best behavioral researchers in the discipline to Arizona State University.
About this Campaign
Bob Maxwell, EMBA class of 1982, was inspired to give back because of the impact Dr. Lonnie Ostrom made on his time at the W. P. Carey School of Business. As a long-standing professor of Marketing and President Emeritus of the ASU Foundation where he served for 23 years, Dr. Ostrom made an impact on many ASU students and supporters. It was because of his dedication and willingness to give back to ASU that Bob decided to follow his example and establish a campaign in support of something that Dr. Ostrom believes in, the Marketing Behavioral Research Lab.
Through a suggested investment of $1,000, our behavioral research lab will allow our award-winning faculty to ensure the lab is able to conduct important, relevant research of the future, advance undergraduate research expertise, and continue to attract the best behavioral researchers in the discipline to Arizona State University. Every dollar makes a difference and our aim is to raise $25,000 in honor of Dr. Ostrom's legacy here at the W. P. Carey School of Business and at Arizona State University. Together, we can honor someone that supported us; together, our potential is limitless.
We really hope you’ll join us…Go Devils!